Diagnose
Find the constraint behind the symptoms across market, pipeline, operating model, talent, and execution.
Organizational Architecture · Strategies · Transformation
Build the organization your growth now requires.
37TEN helps growing B2B businesses across the building automation channel redesign organizational architecture, commercial sales engines, and operating systems so they can scale sustainably.
Operator-led
30+ years
across the BAS + HVAC channel
The Approach
Start with the real constraint.
Build for lasting movement.
Strategy matters only when leaders can execute it. 37TEN works at the intersection of organization, commercial performance, and operating discipline—close enough to the field to make change practical.
Align
Bring the right decision-makers around a shared view of the problem, the priorities, and the path forward.
Build
Design the roles, rhythms, commercial systems, scorecards, and handoffs that make the strategy executable.
Move
Stay connected to implementation long enough to build ownership, capability, and measurable momentum.
Our Point of View
Standardize what scales.
Preserve what differentiates.
National discipline.
Local autonomy.
The strongest organizations standardize the operating system, decision rights, and scorecards that matter—without flattening the local relationships and market judgment that drive performance.
01
Preserve what creates customer trust.
02
Standardize what improves execution.
03
Measure what creates enterprise value.
Capabilities
Operating systems for the next stage of growth.
Focused interventions that connect strategy to the people, processes, and commercial systems required to deliver it.
Growth Strategy
Focus markets, verticals, offers, and strategic accounts—then convert priorities into an executable growth plan.
Commercial Sales Engine
Build pipeline discipline, account strategy, forecasting, incentives, coaching, and a repeatable path from opportunity to order.
Sales + Delivery Alignment
Connect estimating, sales, engineering, field execution, and service through clearer handoffs and accountability.
Organization + Talent
Clarify roles, leadership layers, career paths, mentoring, decision rights, and operating cadence as the business scales.
Service + Optimization
Shape recurring service, analytics, optimization, and Technical Solutions offers that create value beyond project installation.
One Industry. Every Side of the Channel.
Field reality meets enterprise discipline.
For
BAS Contractors
Scale the business without losing the field.
- BAS growth diagnostics
- 90-day business resets
- Fractional executive support
- Major pursuit intervention
For
Controls OEMs
Build a channel customers choose—and products the field can trust.
- Channel health diagnostics
- Product-quality operating reviews
- U.S. growth sprints
- Fractional channel leadership
For
BAS Distributors
Turn Technical Solutions and the sales channel into one growth engine.
- Channel growth plans
- Commercial engine resets
- Technical Solutions P&L reviews
- Training growth plans
The work starts with the real business constraint, aligns the people who must solve it, and stays close enough to execution to create lasting movement.
Operator-Led
Jack Floyd
Founder & Principal
More than 30 years across the field, contracting, OEM leadership, and distribution—bringing a practical, channel-wide view to every engagement.
Start a Conversation
What does your growth require next?
Start with a working session. Identify the constraint, align the decision-makers, and determine whether a focused diagnostic, 90-day transformation sprint, or fractional leadership role is the right next move.
Start a working session
37TEN · Operational Intelligence. Elevated.